1. Simplicity is key.
Occam's Razor has taught us not to multiply entities beyond necessity. Leonardo da Vinci pointed out: “Simplicity – is the most ultimate sophistication.” We believe in trying to find the simplest solution to your business needs. Sometimes that's a website, and sometimes that's too complicated for the problem at hand. We don't create websites and apps... we create solutions.
2. Let it grow naturally.
We named our company after Fibonacci, who introduced Western mathematics to the beauty of the Fibonacci sequence: 0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144, ... This sequence reminds us that things in business, like those in nature, follow a pattern. We believe in user and business needs driving design and development decisions: not the other way around.
3. The best design is naturally pleasing and based on classic principles.
The Golden Ratio is everywhere: in nature, in the human body, in architecture, and in our design practices. We don't ever want to reinvent the wheel, and mixing modern functionality with proven design principles is the best way we've found to keep users happy and engaged.
4. Function first.
We believe the best solutions consider what the product needs to do before considering how it needs to look. We're passionate about functional and beautiful products. We vow to never over-design your site, because we work hard to define the functional needs that your users and your business have before we ever put together a design. When design naturally follows from form (while instilling principles 1, 2, and 3), your website will be beautiful... and it will work for you!