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Our Philosophy

When designing our websites we follow foundation principles that were proven for hundreds of years.

Occam’s Razor

Don't multiply entities beyond necessity.

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Leonardo da Vinci pointed out: “Simplicity – is the most ultimate sophistication.” When applied to design, Occam’s Razor warns that unnecessary complexity should be avoided in presentation of information.

Fibonacci sequence

0, 1, 1, 2, 3, 5, 8, 13, 21, 34, 55, 89, 144,

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The Golden Ratio

The Golden Ratio is everywhere - in nature, in human body, in architecture and is

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The Golden ratio is a special number found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part. In an equation form, it looks like this:

a/b = (a+b)/a = 1.6180...